Can 13-Year Old Kids Design? You Betcha!

When Rinat Aruh and Johan Liden, from New York-based design studio, Aruliden offered to teach a design seminar to the eight graders at the School at Columbia University, they did not expect much. It was just their way of thanking the school for allowing them to conduct student focus group studies, for a client. So you can only imagine their surprise when the 13-year olds came up with what Ms. Aruh describes as 'mind blowing ideas'!