Dubai's 2nd "Weight For Gold" Contest Includes Kids!

Concerned about the city's growing obesity rates, in July 2013, the Dubai Municipality came up with an innovative plan to incentivize residents to lose weight. Called 'Your Weight In Gold', it promised to reward contestants with the precious metal if they shed weight, during a specified two-month period. The challenge was so successful that the officials not only decided to offer it again, but also make it a family affair.