Apple's iPhone X Raises The Bar On Technology And Price

A week ago, on Tuesday, September 12, Apple unveiled its latest offerings to eagerly awaiting fans. The 2017 product showcase held at Apple Park, the company’s new “spaceship” headquarters in Cupertino, CA, included an upgraded Apple Watch, 4K Apple TV, as well as the next generation iPhones – 8 and 8 Plus. Just as the presentation appeared to be drawing to a close, company CEO Tim Cook took to the podium, mouthing the late Steve Job’s familiar, “one more thing . . .” phrase before introducing the much-anticipated iPhone X (“ten”).