Mother's Day Spending To Exceed $35 Billion in 2023

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Mother's Day is celebrated annually on the second Sunday in May (Credit: Pxhere.com/ CCO Public Domain)

Mother's Day is marked annually in the US on the second Sunday of May. On this day, Americans celebrate the extraordinary women in their lives with special treats and lavish gifts. Mothers certainly look forward to the annual pampering. But retailers anticipate the holiday even more. Mother's Day is the country's third-largest retail holiday after the winter holidays and back-to-school season.

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