The Ice Bucket Challenge Returns With A New Purpose

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The 2014 Ice Bucket Challenge raised awareness and funds for ALS (Credit: Hot Gossip Italia/ CC-BY-SA-2.0/ Flickr)

In the summer of 2014, millions of people worldwide dumped buckets of ice water over their heads and challenged others to do the same. But this was not just for fun — they were taking on the Ice Bucket Challenge. The campaign, which went viral on social media, aimed to raise awareness and funds for ALS research, also known as Lou Gehrig’s disease. It raised an impressive $115 million for the ALS Association in just a few months.

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